COVID 19 has traumatized the entire globe. Everything from the ordinary to the business sphere is experiencing a downfall, along with the financial stability of the world. It’s not just one country that’s tackling this pandemic and its negatives, but the entire world is facing a decrease in its GDP. When we tragically take India, the GDP has gone down to 3.1% in March as per the critical surveys conducted.

The solitary way left for the business to flourish back to standard normal is by opting for digital platforms. Most of the entrepreneurs have opted for this preferred method as soon as they instantly found an economic plight in their trajectory. Many automobile entrepreneurs are also encountering a fundamental problem as the walk-in, test drive and the conventional procedures of purchasing a car are impossible anymore. This has unnaturally caused a crucial issue in business. People are focusing more on solving this unfortunate circumstance as soon as possible.

Digital platforms represent the current strategy for business. The digital selling of automobiles is at present on the trend list. It’s in a way securer than the conventional method, though it may prolong the normal people to correctly get it normalized. Notwithstanding, it is an effective method opted by the automobile administrations, and they are generously providing all the necessary facilities like no EMI for the first three months, etc. As safety and health remain a paramount concern, the digital platform is the best way to be progressively introduced in this devastating pandemic for business. People are in need of a private vehicle as it’s uncertain to rely on public transport. Be it twowheelers or four-wheelers, it has become a matter of security for the public.As per the published reports from Bane and Company, at the end of 2020, 70 percent of the annual sale of private vehicles is promptly going to be on the digital platform and the 40 percent from this will realistically be from social media. Developed technology with further technology is going to be in the limelight of this current digital era. With progressive automobile entrepreneurs going digital, it will mark the contemporary digital purchasing era of vehicles.

Digital media is enrolling in the place of a salesman in the coming period. Digital media are apt as a salesman as it performs a clear-cut review of the product visually. Product videos and testimonial are, OEM and aggregator websites, and product comparison and information kiosks are equally available in digital marketing. It further helps in the purchase there are many online finance facilitators, subscription and leasing websites, and also banking and insurance portals. Meanwhile, the online sales channel will promptly open promising avenues for marketing and data analytics. Potential customers could be correctly identified and properly approached with the right messaging basis for their online behavior. Social media listening additionally can be managed as an avenue to identify sentiment of potential buyers. BFSI organization moreover will have greater customer visibility and outreach. Significantly, this will also enable scales of Value Added Services and Accessories and Lifestyle products. The contactless sales phenomenon will hold true not just for cars, but also for the two wheeler segment.

The present scenario has become so disturbed that it cautiously pushes each and everyone to opt for private vehicles. Two-wheeler makers reasonably expect to benefit economically from personal transportation needs as it has undoubtedly arisen out of the social COVID crisis. Even lower middle-class people are opting for private transportation, as safety from COVID is the ultimate agenda.Digitalizing represents the contemporary, vivid transformation and people are eagerly accepting this change. The need for a two-wheeler is directly associated with safety measures as well.

A more preferred option that has been put forward by the automobile companies is that the possible sale of four-wheelers. The safety measures that it assures are one of the primary reasons for this attraction. People from all the social classes of the economy are opting for an online method of automobile purchasing which was unseen in the past years. This fierce outbreak of the pandemic has naturally caused most people to carefully avoid gathering in large crowds which results in digital purchasing. Four wheeler-dealers are in addition offering many exclusive offers for the prospective customers which properly include the above said EMI among one.