When a user searches for something on Google, the list of ads that appear above the organic listing are called Search Ads. The ones marked “Ad” are Ads.
While you are reading a post or viewing a video on some websites, you see ads in a lot of different places on the page, and in different dimensions. These are Display Ads . So we can promote our business services through this.
This ad type lets advertisers run Video Ads on YouTube and other Google Display Networks.
Mobile App Ads
This campaign is helpful for businesses with a Mobile App. Here, the advertiser can promote the Mobile App across search, Play Store, Display & YouTube.
Shopping Ads/Product Listing Ads
If you are a retailer, this campaign type would make more sense for you. This ad type boosts traffic to your website especially for E-commerce websites and helps in generating quality leads as well as increasing your conversions. This is how Shopping Ads would appear on the search network.