You’ve strived hard over your content marketing tactics – don’t let that effort go worthless to give your contents the promotional bump they need to get found. You’re simply beginning when you finally hit publish or share.
Promoting your content isn’t so much fun as making it, yet it’s paramount in achieving content marketing success. After all, you’ve got more competition than ever. There is a great deal of content competing for viewers’ attention. To make your content noticed, just publishing is no longer sufficient. To leg up on the competition, the initial step is to have a strong, professional content marketing strategy in place.
Here is different ways to power-pack your content distribution strategy to help you cut through the noise and reach your ideal customers, to get high visibility and engagement.
Let’s Start on Your Site
Content Promotion starts at home- that’s your Website.
Before you even begin pondering things like social media marketing or PR, there are a couple of things you’ll need to do on the website and with the content, you produce to make advertising as simple as conceivable later on.
- Make prominent social sharing buttons
- Incorporate calls-to-action
- Enhance your headlines
- Mention influencers in your content
- Indulge influencers in content creation
- Write a link roundup post
- Develop content that resolves problems
- Write long-form blog posts-articles
- Make a video from your content
- Create a podcast episode from your content
- Share a slide of your content on Slide Share
- Release your content in PDF format
- Measure and review your Results
- Upgrade your images
Practice good internal linking- great for SEO
Marketing Strategy
when you’ve secured the nuts and bolts on your site, it’s a great opportunity to get down to the matter of genuine content promotion. However, what has a place in your Content Marketing Strategy?
Any of the accompanying strategies – in addition to the social media marketing methods play a significant role in content promotion.
Create a once-weekly blog digest email that goes out to all your readers and shares your most recent posts. It’s the most effective way to get readers to return to your website.
Employ content distribution platforms. For new traffic, you have to tap into other relevant external networks.
There are many content distribution platforms that you can associate with to reach these external networks. Here are some good options-Quora, Meetup, Care2 etc.
- Get active with guest posts
- Leave great blog comments on authority sites- comment marketing is still a great way to get your name out there, spread awareness, and build authority.
- Repost content from your archives- make it a point to regularly promote great content pieces from your archives.
- Push contents to communities to get extended reach for your content
- Share content through employee networks- Make sharing an easy affair by using technology to connect employees with your brand’s content. Inspire employees to review your brand with incentives and proper rewards. Allow employees to suggest posts to be shared
- Next turn for the Social Promotions
- Up your posting frequency- 1-2 daily posts seems to be the sweet spot for Facebook, up to 15 tweets, once per weekday on LinkedIn, and 1-2 on Instagram.
- Time your social promotions- Time your social posts to go live during peak times.
- Leverage hashtags – The exact and managed use of hashtags will get your stuff seen by more people.
You might not get overnight results with these tips, there are dozens of other ideas, but these will give an overview. However, you will eventually get high visibility and engagement to your content, hence improve your conversion rate, and inculcate a sustainable business. If you’re interested in knowing more about content marketing or would like to have a strong online presence for your business; our Digital marketing services experts we’ll be more than delighted to help.
