What is content?
Content is many things to different people. Content is information, content is knowledge, and content is experience.
Now let’s rephrase the question, what is interactive content?
Interactive content communicates with the audience and engages people. We are familiar with the interactive model of communication, it’s a two-way mode of communication where two people are actively involved in the conversation. In the same way, with interactive content, we build a strong connection with our audience behind the screen. Top digital marketing companies encourage interactive content because it brings more traffic and recognition.
Users consume data differently, they want to interact more and also have fun while learning something relevant. The more relatable the content is, the more engagement it drives. In social media, users have the power to comment, save and share. They feel connected and alive while engaging with interactive content.
Interactive content- A powerful digital marketing tool
Users spend most of their time browsing through the internet. They don’t want a linear model of communication.
Sender ———-à Message ————àReceiver
Channel Channel
This model of communication is not effective. The main disadvantage of this mode of communication is that the sender sends a message but doesn’t receive any feedback. In traditional marketing, most followed a linear modal of communication. But as the world changes, digital marketing services are experimenting with new ideas to increase engagement.
If you want to connect with customers, the only way to do it is with interactive content. It doesn’t just encourage engagement, it entertains.
- Types of Interactive Contents
Interactive infographics
Instead of delivering all the information in one place, interactive infographics allow customers to direct their educational journeys. We can also tell a story using an infographic.
Surveys and polls
Surveys and polls are used to facilitate feedback and capture new user data. It is also an effective method to collect valuable information regarding your client’s interests and views.
Interactive video
Search engine loves video! Video boosts trust and liability. It’s an audio-visual media therefore people are more involved and attracted to it. Studies state that when a viewer is interacting with a video, their attention stays on the content, resulting in a 591% lift in user activity. Moving visuals is more effective and interactive than a static image.
Quizzes
Quizzes are also a great way to gather information from your audience. It helps you to educate customers about your product/service. And that’s not it, they also offer an easier and more efficient way of market research and increase your chances of lead generation.
Live streaming
Streaming events and content live on the web makes it accessible to a global audience. This means attendance to your content can surpass what a physical event would have. Live streams are a great way of boosting interaction between you and your potential clients.
- Benefits of Interactive Content
Higher Engagement Rate
Interactive content makes customers feel connected to the company. Non-static posts only pay attention to certain details and information, whereas interactive content welcomes customers’ views and opinions.
Unique identity
If the goal is to stand out from the crowd, then interactive content is the best solution. You will be able to create a unique identity among the audience, they will recognize you by your style of content. Products and services can easily capture the attention of the audience.
Sharing
Interactive content is also sharable. People love to be involved in interactive content. If they like it so much they won’t hesitate to share the content within their friend circle. You can go viral if you invest in interaction. In other words, you get a lot more page views and engagement.
Improve brand loyalty
Interactive content makes your audience a part of the story. They participate in whatever type of content you publish and spend time figuring out your polls and quizzes. Interactive content is an exercise for trust-building. They will feel motivated to go further with your company.
Content marketing is an essential factor of digital marketing services therefore, interactive content plays a significant role when it comes to building brand identity. With a little creative flavour, interactive content can boost your company. It can grab more engagement, more leads, and more loyalty from customers.
So, what are you waiting for? Grow your business with interactive content. Accolades Media is the best digital marketing agencies in Kochi and Calicut. Our team of graphic designers, content creators, and web developers will revamp your business.
