The world is experiencing a devastating social epidemic and all the ecological and economic balance the world was in is shaking up. It’s something that adversely affects every productive sector of the world from the rich to the suffering poor, if we do not handle the desperate situation wisely then the economic value will indistinguishably fall out.
Why we need advertising and branding now
Advertising and branding traditionally represent an important space that needs creative content and instant updating that is according to the apparent needs of likely people. Even in this adverse situation advertising content cannot be stopped as it reaches out to a greater number of people. The need for advertising shoots up its economic demand even at this significant time. The widespread spread of this novel virus has undoubtedly made the whole world shut down. And this social situation has driven even the busy scheduled people to sit down idly in their secure homes.
The pandemic is severe and the real uncertainty of the future is panicking everyone. But it’s not possible to sit passively and watch as this collapses upon us, there are possible things we should be doing even in this anxious hour of time. And advertising in common is something that does not have any rest at all. Properly focused, most of people are enjoying this lockdown period with their mobile phones and private laptops. The solitary thing about this lockdown is that, we can’t get out of our private homes. But the continuous availability of the internet, electricity and other necessary resources naturally make us producible as well.
Advertising through challenges
This challenging time is absolutely crucial to every aspect of corporate management. And for that advertising should be unstopped. The statistical report of the internet usage of each private person in common is at its peak right now. Therefore, it is substantial we nudge ourselves to creativity and as a result to be productive. Marketers should respond in a sensible and wise manner so that it will be more straightforward to tackle the creative solution as soon as possible.
Advertising and Strategy
Recent research has shown that 61% of marketers are altering their short-term media strategy. However, only 9% are making long-term changes. There is precisely a slight move from offline media to online; as marketers in the same study made clear that they would unanimously adopt a more online approach. This budget shift is not surprising considering digital media is eagerly consumed at a more elevated rate due to the online lifestyle of the post-corona consumer. Digital display ads, social media, and online video are channels that most likely will increase in the short-term media plan. With the increased usage of the internet and people surfing on board, the lead generation can be optimized and properly used, once the world gets back to normal. It’s mandatory to legitimately use this opportune time to carefully analyze and meticulously organize potential clients.
It’s time we pull ourselves together and be really optimistic about the current scenario. Act accordingly and carefully consider prompt decisions wisely
