Most website development companies pay a lot of attention to the content and aesthetics of a website during the designing phase; but did you know that a website footer is just as important? According to the best web development companies in Calicut, a website footer acts as an invisible internet guide and also helps to boost conversion rates by acting as a website roadmap. In short, if your website footer has all the important and necessary elements which customers are looking for, it makes surfing and engaging with your website more enjoyable.

Here are our top 4 tips on improving your existing website footer:

1. Keep It Simple– Using simple logos is ideal, and even if you prefer to go with actual word content, then make sure that it is easy on the eye.
2. Have Links– Graphic elements and icons with embedded internal or external links work like magic.
3. Stick To a Colour Scheme– A footer is very much a part of a website page and that is why ensuring that the font and colour scheme used is the same as the other content on the website is important.
4. Highlight Company Policies– Don’t forget to have embedded or external links that show content related to Privacy Policies and Terms & Conditions. Placing a Copyright notice in the footer is important too.

Creating and designing a website that is engaging for customers is important for the image of a company or brand. However, when elements such as website footers which often get overlooked during the design phase are given due importance, they help to increase website traffic and captivate audiences for longer. If you feel now is the right time to opt for a website re-design, then getting in touch with reputed web development companies in Calicut, will benefit your business.