For audience expansion, more than 50 million companies use Facebook Business Pages. Given that Facebook is used by nearly 2 billion people each month, it makes it reasonable. But in order to stand out from the competition and achieve traction with your clients in light of the always-evolving algorithms and politics, you and other company owners need more than just a well-liked Facebook page. In addition to identifying the correct demographic, you need to create a Facebook retargeting strategy to continue to reach those who have already visited your page or website. Accolades Integrated is the No. 1  social media agencies in Calicut. There are many different ad formats to pick from, so you can probably find one that suits your advertising requirements. The ad targeting capabilities that Facebook provides, however, are much more effective than the other ad formats. You can manually enter details such as age, gender, marital status, interests, and places. This aims at your ideal client, but it might also exclude some of your most important audience members if they don’t have all of those characteristics in their profiles (or if they don’t fit your target demographic). Create bespoke audiences to target your existing customers by concentrating on your contact list, current app users, or website visitors — even if they haven’t signed up for your mailing list — in order to launch a Facebook retargeting campaign. You must add a Facebook tracking pixel to your website in order to find those elusive visitors.